hello
I’m Rob J Shillito, a dedicated and passionate full stack designer specialising in UX design, UI design, front-end development, and illustration. With a keen eye for detail and a commitment to creating exceptional user experiences, I blend creativity with technical expertise to bring innovative design solutions to life. My goal is to craft seamless and engaging digital experiences that not only meet but exceed client expectations.
MY WORK
Explore my portfolio, featuring projects that demonstrate my skills in UX design, UI design, front-end development, and illustration. Each piece highlights my ability to create engaging digital experiences and deliver high-quality design solutions that meet user needs and drive success.
My Involvment
DESIGN
CSS & HTML
My Involvment
DESIGN
ILLUSTRATION
My Involvment
UX & UI
DESIGN
ILLUSTRATION
CSS & HTML
My Involvment
UI
DESIGN
CSS & HTML
My Involvment
LOGO DESIGN
My Involvment
UI
LOGO DESIGN
DESIGN
CSS & HTML
My Involvment
UX & UI
DESIGN
CSS & HTML
My Involvment
UI
DESIGN
My Involvment
LOGO DESIGN
ILLUSTRATION
My Involvment
LOGO DESIGN
My Involvment
UX & UI
DESIGN
ILLUSTRATION
CSS & HTML
My Involvment
UX & UI
DESIGN
ILLUSTRATION
CSS & HTML
My Involvment
UX & UI
DESIGN
ILLUSTRATION
CSS & HTML
My Involvment
LOGO DESIGN
My Involvment
UX & UI
DESIGN
CSS & HTML
My Involvment
ILLUSTRATION
My Involvment
ILLUSTRATION
My Involvment
UX & UI
DESIGN
ILLUSTRATION
CSS & HTML
My Involvment
UX & UI
DESIGN
ILLUSTRATION
CSS & HTML
My Involvment
ILLUSTRATION
My Involvment
ILLUSTRATION
My Involvment
UX & UI
DESIGN
ILLUSTRATION
CSS & HTML
My Involvment
ILLUSTRATION
My Involvment
UX & UI
DESIGN
CSS & HTML
My Involvment
UX & UI
DESIGN
CSS & HTML
My Involvment
ILLUSTRATION
My Involvment
ILLUSTRATION
Having worked with Rob for years we can say that his technical know how when it comes to front end design and build is right up there with the best, demonstrating knowledge and understanding of our clients and their needs. He integrates really well with our clients big, small, and everything in between. We have no problem recommending any company wanting a top rate job from a really small, but highly professional smart outfit. A rare beast, a renaissance man in our industry.
WASABI DESIGN - Alex Simmons
UX DESIGN
As a UX designer, I focus on enhancing user experiences through strategic design. I begin each project with thorough research, using interviews, surveys, and usability testing to understand the target audience. This research informs user personas and journey maps, guiding a user-centric design process.
UI DESIGN
As a UI designer, I create visually appealing and user-friendly interfaces that align with brand objectives. I focus on every detail, from typography and colour to iconography, ensuring a cohesive and polished design.
DEVELOPMENT
As a front-end developer, I create responsive, interactive websites using HTML, CSS, and JavaScript, with a focus on jQuery for enhanced functionality. I make sure every project meets client goals and provides an optimal user experience.
I write clean, efficient code, using jQuery to add dynamic features like animations and form validations, improving user engagement and site usability.
Collaboration is crucial. I work closely with designers and back-end developers to ensure accurate implementation and seamless integration, keeping projects on track.
I stay updated on the latest web development trends and technologies, continuously refining my skills. My goal is to build visually appealing, functional websites that work well on all devices.
ILLUSTRATION
As an illustrator, I focus on creating engaging digital artwork using Adobe Illustrator. I specialise in vibrant, detailed illustrations that match the project’s vision and client needs.
My approach combines creativity with precision. I produce high-quality, scalable vector illustrations suitable for web, print, and branding.
Collaboration is crucial. I work closely with clients and designers to ensure my illustrations meet the project’s requirements and enhance the overall concept through regular feedback and communication.
Working with Rob on our SEO-targeted piling construction company’s website was a fantastic experience. The design was visually impressive and highly functional, meeting all our industry needs. Digital Kraken provided outstanding customer service, always available for questions and guidance.
Professional and reliable, Digital Kraken delivered the project on time, exceeding our expectations in quality and performance. I highly recommend Digital Kraken for top-notch web design and exceptional service.
COUNTY PILING - JOE & JOHN LEAN
MACTRAC
CLIENT
Macmillan Science & Education
BRIEF
- Goals: Create an efficient and user-friendly platform that connects online tutors with students, facilitating seamless lesson scheduling and management.
- Objectives: Develop a system where tutors can easily sign up, manage their lessons through an interactive calendar, and interact with students. Ensure the platform supports various user needs and provides a smooth experience for both tutors and students.
- Context: The platform is designed for teachers and graduate students seeking flexible income opportunities by teaching online. With a growing demand for remote learning solutions, the platform aims to address the need for an organised and accessible tool for managing tutoring sessions.
MY ROLE & RESPONSIBILITIES
- UX/UI Design Research: Conducted in-depth research to inform the user experience (UX) and user interface (UI) design, with a particular focus on creating an intuitive and engaging interactive calendar for managing tutoring sessions.
- Illustration Creation: Designed custom illustrations, including a unique robot character and other site-specific visuals, to enhance the platform’s visual appeal and user engagement.
- Front-End Development: Developed the front-end of the platform using HTML, CSS, and jQuery. Implemented responsive design principles to ensure the platform was accessible and functional across various devices and screen sizes.
- Collaboration with Development Team: Worked closely with the backend development team to ensure seamless integration of front-end features with the site’s backend functionality, contributing to a cohesive and fully functional platform.
- Client Interaction: Participated in weekly sprint meetings with the client to provide project updates, gather feedback, and align the design and development work with the client’s goals and requirements.
RESULTS
- Successful Platform Launch: The web-based platform for online tutoring was successfully launched, providing a robust and user-friendly solution for tutors and students. The platform efficiently facilitates lesson scheduling, profile management, and student-tutor interactions.
- Enhanced User Experience: The interactive calendar, a core feature of the platform, was well-received for its intuitive design and ease of use, significantly improving the scheduling and management of tutoring sessions.
- Visual Appeal: Custom illustrations, including the robot character and other site-specific visuals, contributed to a distinctive and engaging user interface, enhancing the overall aesthetic of the platform.
- Responsive Design: The front-end development, utilising HTML, CSS, and jQuery, ensured that the platform is fully responsive and functions seamlessly across various devices and screen sizes.
- Positive Client Feedback: The client praised the platform for its effective implementation of design and functionality, and the project met its objectives of providing a flexible, efficient tool for online tutoring.
WORKING WITH
COUNTY PILING
CLIENT
County Piling LTD
BRIEF
- Goals: The primary goal was to establish a strong, distinctive brand identity for County Piling, a newly formed piling construction company, and to create an effective online presence that would generate leads in targeted areas of the South East of England.
- Objectives: The project required the creation of a comprehensive branding package, including logo design and a cohesive colour palette, as well as the development of a fully responsive, SEO-focused website. The website needed to feature landing pages for specific geographic areas and a regularly updated blog to enhance search engine visibility. Additionally, a banner ad campaign was to be launched to drive traffic and attract potential clients.
- Context: County Piling, although a new entity, is led by a team with extensive experience in the industry from a previous business. The company needed to quickly establish itself in a competitive market, differentiating its brand while ensuring the website served as a robust tool for lead generation and client conversion. The project was critical in laying the foundation for the company’s growth and market presence.
MY ROLE & RESPONSIBILITIES
- Branding & Visual Identity: Developed the complete branding for County Piling, including creating a distinctive logo and defining a cohesive colour palette that reflected the company's identity and industry.
- UX/UI Research & Design: Conducted thorough research on similar companies to inform the UX/UI design of the website. The goal was to create a user-friendly interface that would effectively capture and convert leads.
- Website Development: Built a fully responsive website with specific landing pages targeting key areas in the South East of England. The site was optimised for search engines with a focus on local SEO, and included a regularly updated news/blog section to drive organic traffic.
- Banner Campaign: Designed and launched a banner advertising campaign to further generate traffic to the site, targeting potential customers in the designated geographic areas.
- Client Collaboration: Worked closely with the client to ensure the branding and website met their expectations. Delivered the project on time, while maintaining open communication throughout the process.
RESULTS
- Strong Brand Identity: The branding, including the logo and colour palette, successfully established County Piling’s identity in the market. The visual design exceeded client expectations, providing a professional and cohesive look that resonates with their target audience.
- Lead Generation & SEO: The search engine-focused website, with its targeted landing pages and SEO-optimised blog, effectively generated leads from specific areas in the South East of England. The site’s structure and content strategy have improved the company’s visibility in search results, driving valuable traffic.
- Responsive Design: The website’s fully responsive design ensured a seamless user experience across all devices, which is crucial for capturing leads from both desktop and mobile users.
- Effective Traffic Generation: The banner campaign contributed to a significant increase in site traffic, directing potential customers to the targeted landing pages. This campaign, combined with the website’s SEO efforts, helped establish County Piling in the market quickly.
- Client Satisfaction: The client was extremely pleased with the final product, particularly the aesthetics of the branding and the functionality of the website. The project was delivered on time, and the quality of the work exceeded their expectations, laying a strong foundation for County Piling’s future growth.
ABOUT ME
With many years of experience in the industry, I’ve had the privilege of working on a variety of successful projects. During this time, I have honed my skills to produce cohesive and visually impressive designs that are not only functional but also meet the unique needs of each client, ensuring the highest level of customer satisfaction.
My approach to design is rooted in the belief that every project should be both aesthetically pleasing and strategically effective. I am dedicated to creating solutions that resonate with users and leave a lasting impact.
When I’m not designing, you’ll likely find me mountain biking, paddle boarding, creating digital art, or playing the guitar. I’m always excited to collaborate on new projects, so do get in touch if you’d like to work together!
CONTACT ME
